Last updated: 18/05/2022
The DAZN USA & Canada Privacy Notice accounts for differences and additional rights allowed for certain residents of the United States of America (USA) and Canada under local applicable data protection law, including specific reference to:
- The Personal Information Protection and Electronic Documents Act (PIPEDA) for Canadian residents.
- The Californian Consumer Protection Act (CCPA) for Californian residents.
This Privacy Notice should be read in conjunction with DAZN's Global Privacy Notice, Cookie Notice, Terms of Use (USA) and Terms of Use (Canada).
1. WHO WE ARE
We are DAZN Limited (“we”, “us”, or “our”) – better known as DAZN – and we act as the data controller of your personal information. We are registered with the UK Information Commissioner’s Office (ICO):
- Registration number: ZA253941
- Registered office: DAZN Limited, 12 Hammersmith Grove, London, W6 7AP, United Kingdom
2. CANADIAN RESIDENTS (PIPEDA)
Purposes and Use of Your Information
The general purposes and uses of your personal information are outlined in the Global Privacy Notice. For Canadian residents, we require to collect your consent prior to the collection, use, or disclosure of your personal information where:
- The information being collected, used or disclosed is sensitive.
- The collection, use or disclosure is outside of the reasonable expectations of the individual.
- The collection, use or disclosure creates a meaningful residual risk of significant harm.
In any other instance, we may only collect, use, or disclose personal information without your explicit consent for purposes that a reasonable person would consider appropriate in the circumstances for the services we offer.
Your Rights
Depending on applicable data protection laws, you are able to exercise your rights in respect of your personal information we process. In addition to the rights provided in the Global Privacy Notice, as a Canadian resident:
- You have the right to challenge our organisation’s compliance with the applicable data protection legislation in Canada.
To exercise your rights, please see the Contact Us section. We may not be unable to comply with your request based on exceptions that we can rely upon under applicable data protection laws associated with your country of residence. Should this be the case, we would inform you of this when you contact us.
How We Share Your Information
We will disclose personal information and anonymized information associated with your viewing of our services within our applicable content partnerships – a term describing a joint venture between brands, broadcasters, publishers and producers to create original audio-visual programming across any media platform – such as NFLI and/or one or more NFLI Affiliates (our ‘Content Partners) for the purposes of marketing and advertising, including analysing the use of their content on DAZN, and to promote their own products and services.
To the extent required by applicable law, you may withdraw your consent to share your Personal Information with Content Partners for the above purposes at any time via the methods in the Contact Us section.
3. CALIFORNIAN RESIDENTS (CCPA)
Purposes and Use of Your Information
The general purposes and uses of your personal information are outlined in the Global Privacy Notice. For Californian residents, we must obtain your consent when:
- you enter into a scheme that gives financial incentives on the basis of the personal information provided; for example, the provision of rewards or discount codes.
Currently, we do not offer financial incentives or price or service differences to consumers in exchange for the retention or sale of a consumer’s personal information.
This Privacy Notice informs you of your rights as a Californian resident and should be read in conjunction with our Global Privacy Policy, where you can learn more about:
- the categories of personal information we collect and process from or about you.
- the business or commercial purposes for collecting this information in, and;
- the categories of third parties with whom we may share your personal information for a business purpose.
Your Rights
If you are a California resident, you have supplemental rights in relation to your personal information, subject to certain exceptions. For instance, we cannot disclose specific pieces of personal information if the disclosure would create a substantial, articulable, and unreasonable risk to the security of the personal information, your account with us or the security of our systems.
Depending on applicable data protection laws, you are able to exercise your rights in respect of your personal information we process. In addition to the rights provided in the Global Privacy Notice, as a Californian resident:
- You have the right to request that we disclose to you the categories and specific pieces of personal information we have collected about you as well as information about how we collect, use, disclose, and “sell” personal information over the prior 12 months. (Right to Know).
- You have the right to request us delete any personal information we have collected from you or maintain about you, subject to certain exceptions. Please note that requesting deletion may require the cancellation and deletion of your account which, upon completion, cannot be undone. (Right to Delete).
- You have the right not to be discriminated against in pricing or services for exercising your rights under the CCPA (Right Against Discrimination).
- If you are a Californian resident under the age of 18 and are a registered user of our services, you have the right to request and obtain removal of content or information you have publicly posted (Right for Removal of Content). Children’s information is contained in Section 11 of the Global Privacy Notice.
- You have the right to request information regarding our disclosure of their personal information to third parties for their direct marketing purposes (Shine the Light Law).
The right in respect of ‘Do Not Sell My Personal Information’ is covered in the next section.
‘Do Not Sell My Personal Information’ (DNSMPI)
If you are a California resident, you specifically have the right to direct us to not sell your personal information (Right to Opt-Out of Selling, or "Do Not Sell My Personal Information").
The CCPA broadly defines ‘sale’ such that sharing certain information and identifiers linked to you with third party advertising partners for purposes of serving ads that are more relevant to you, for ad campaign measurement and analytics may be considered a sale. We sell or share your personal information with our partners, third parties or affiliates for our marketing or other purposes.
We may also disclose to our content programmers information about you, which may help personalize your experience and the content and ads you see on our platform, as well as other platforms and services, as further described in our Global Privacy Notice.
Exercising Your DNSMPI Rights
You can exercise your rights as a Californian resident, including the Right to Opt-Out of Selling, you can either:
- change your preferences within DAZN Account Settings.
- contact us via the methods in the Contact Us section.
You do not have to create an account with us to exercise these rights. If you exercise your Right to Opt-Out of Selling, we will refrain from selling your personal information for at least 12 months before we request that you authorize the sale of your personal information again. However, if you decide at any time that we may sell your personal information, either change your preferences within DAZN Account Settings or contact us via the methods in the Contact Us section.
If you opt-out, we may be unable to offer you some of our services which require sharing of personal information and the ads you view may not be as tailored to your interests.
To verify your identity, we may ask you to verify personal information we already have on file for you. If we cannot verify your identity from the information we have on file, we may request additional information from you, which we will only use to verify your identity, and for security or fraud-prevention purposes.
You may designate, in writing or through a power of attorney, an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof you have authorized it to act on your behalf, and we may need you to verify your identity directly with us.
Please note, if you do not have a DAZN account we may not have enough information about you to verify your Right to Know or Rights to Delete requests, and as such, we may be unable to verify or honour your requests.
Exercising Shine the Light Rights
California residents may request information regarding our disclosure of their personal information to third parties for their direct marketing purposes. To make such a request for information, or to opt out of such disclosures, please either:
- change your preferences within DAZN Account Settings under ‘Marketing Preferences’ to opt out of receiving emails containing news, promotions or special offers, or;
- contact us via the methods in the Contact Us section.
4. CHANGES TO THIS PRIVACY NOTICE
We keep this notice under regular review to ensure it reflects how we process your personal information, including changes to our processing purposes, your rights in respect of your personal information, and substantive or material changes to how we process personal information. We may take proactive measures to notify you of any such changes via an appropriate means to ensure you remain informed, such as emails, and website pop ups.
5. CONTACT US
If you have any questions in respect of this Privacy Notice, about the collection and processing of your personal information, or to exercise your rights, please contact datasubjectrights@dazn.com.
6. COMPLAINTS
In the first instance, you can raise an issue regarding your personal information to DAZN’s Data Protection Officer (DPO) via DPO@dazn.com.
If you have contacted us regarding your personal information and are still not satisfied with our response, you have the right to lodge a complaint with our registered supervisory authority, the UK Information Commissioners Office (ICO).
Please visit https://ico.org.uk/global/contact-us/ for the ICO’s current contact details.