1. What is the new pricing proposition?
From April 3rd, 2025 (excl. Finland), the monthly/ instalment/ annual subscription cost will be updated in select markets - in line with the rapidly growing portfolio of live sport and original programming that is available to subscribers. The new monthly price point will vary from market to market.
Please see below.
| Market | Current monthly | New monthly | Current Instalment | New Instalment | Current Annual | New Annual |
| Australia | 21.99 | 29.99 | 13.99 | 14.99 | 139.99 | 149.99 |
| New Zealand | 24.99 | 29.99 | 14.99 | No change | 149.99 | No change |
| Sweden | 150 | 210 | 95 | 155 | 950 | No change |
| Netherlands | 14.99 | 19.99 | 9.99 | 14.99 | 99.99 | No change |
| Norway | 149 | 225 | 110 | No change | 1050 | No change |
| Denmark | 99 | 140 | 69 | No change | 695 | No change |
| United Arab Emirates | 37.99 | 54.99 | - | - | - | - |
| South Africa | 249.99 | 359.99 | 149.99 | No change | 1499.99 | No change |
| Finland | 14.99 | 17.99 | 9.99 | No change | 99.99 | No change |
| Saudi Arabia | 37.99 | 55.99 | - | - | - | - |
| Bahrain | 9.99 | 14.99 | - | - | - | - |
| Oman | 9.99 | 14.99 | - | - | - | - |
| Yemen | 2500 | 3750 | - | - | - | - |
| Qatar | 39.99 | 55.99 | - | - | - | - |
| Kuwait | 9.99 | 14.99 | - | - | - | - |
2. In which countries will the pricing proposition be changing?
The new price point is being updated in select markets in April, and in May for Finland market.
3. Why are these price rises happening in these regions?
The new price point reflects the rapidly growing portfolio of live sport and original programming which is now available, with subscribers receiving nonstop access to top sporting events and competitions, innovative leagues, and 24/7 channels from a wide range of sports, including boxing, MMA, NFL, women’s soccer, extreme sports, golf, and much more.
4. Will there be a further price rise?
There aren’t any further price rises currently planned in the above listed countries.
5. How did you land on this new price point?
With the growing portfolio of live sport and original programming available on DAZN, we feel this is a proper reflection of the value of our ever-expanding, extensive content portfolio while remaining a great value for our customers.
6. There are so many new rights you announce that are not even available in my market. How is this fair?
There are always going to be select differences in our content offering from country to country, but we feel we offer the best value overall on the market with a portfolio that is bolstered by our widely accessible global rights.
7. For non-English markets – the content you offer is predominantly in English, so not exactly “accessible” for fans locally. Therefore, how can you justify raising the price on content that we cannot experience in full?
We’re working to improve accessibility by localising the english content and also including localised commentary where possible. We also continue to invest in a wider range of sports and content to deliver the best value to all fans.
8. Will you be offering more content in my local language?
We always strive to offer commentary in multiple languages representative of the leagues, teams, athletes, and fans. For example, an increasing number of fights have alternative commentary options, while for the UEFA Women’s Champions League, every single match is guaranteed in up to three language feeds (home team, away team, and English, if not yet covered). We will continue to invest in and grow the local offerings.
9. What can I watch in my market?
You can enjoy more than 150 boxing events, NFL Game Pass and nonstop access to top sporting events and competitions, innovative leagues, and 24/7 channels from a multitude of sports, including boxing, MMA, wrestling, men’s and women’s soccer, extreme sports, motorsports, golf, and more.