1. What is the new pricing proposition?
From March 19, the monthly, instalment and annual subscription cost will be updated in select markets [including yours] - in line with the rapidly growing portfolio of live sport and original programming that is available to subscribers. The new monthly price point will vary from market to market. Please see below
|
|
|
Current Monthly flex |
NEW Monthly flex (Local) |
Current Installment |
NEW Installment (Local) |
Current Annual |
Annual (Local) |
Currency |
|
Market |
|
|
|
|
|
|
|
|
|
1 |
Finland |
9,99 |
14,99 |
4,99 |
9,99 |
49,99 |
99,99 |
EUR |
|
2 |
Hong Kong |
88 |
120 |
39 |
88 |
399 |
779 |
HKD |
|
3 |
South Korea |
15000 |
19500 |
6815 |
15000 |
68000 |
130000 |
KRW |
|
4 |
Czech Republic |
249 |
339 |
100 |
249 |
1000 |
2250 |
CZK |
|
5 |
Israel |
34,9 |
54,9 |
19,9 |
34,9 |
199,9 |
369,9 |
NIS |
|
6 |
Greece |
9,99 |
14,99 |
4,99 |
9,99 |
49,99 |
99,99 |
EUR |
|
7 |
Iceland |
9,99 |
14,99 |
4,99 |
9,99 |
49,99 |
99,99 |
USD/EUR Direct/Apple – USD Google - EUR |
|
8 |
Mexico |
199 |
250 |
95 |
199 |
949 |
no change |
MXN |
|
9 |
Croatia |
9,99 |
14,99 |
4,99 |
9,99 |
49,99 |
99,99 |
EUR |
2. How much does my subscription cost now?
|
|
|
NEW Monthly flex (Local) |
NEW Instalment (Local) |
Annual (Local) |
Currency |
|
Market |
|
|
|
|
|
|
1 |
Finland |
14,99 |
9,99 |
99,99 |
EUR |
|
2 |
Hong Kong |
120 |
88 |
779 |
HKD |
|
3 |
South Korea |
19500 |
15000 |
130000 |
KRW |
|
4 |
Czech Republic |
339 |
249 |
2250 |
CZK |
|
5 |
Israel |
54,9 |
34,9 |
369,9 |
NIS |
|
6 |
Greece |
14,99 |
9,99 |
99,99 |
EUR |
|
7 |
Iceland |
14,99 |
9,99 |
99,99 |
USD/EUR Direct/Apple – USD Google - EUR |
|
8 |
Mexico |
250 |
199 |
no change |
MXN |
|
9 |
Croatia |
14,99 |
9,99 |
99,99 |
EUR |
3. In which countries did / will the pricing proposition be changing?
The new price point is being updated in additional select markets at the beginning of 2024.
4. Why are these price rises happening in these regions / in my region and nowhere else?
The new price point reflects the rapidly growing portfolio of live sport and original programming now available, with subscribers receiving nonstop access to top sporting events and competitions, innovative leagues, and 24/7 channels from a multitude of sports including boxing, MMA, NFL, wrestling, men’s and women’s soccer, extreme sports, motorsports, golf, and much more.
5. How can you justify a monthly price rise?
Our mission is to offer the best portfolio of live sports and original content to fans around the world. The new price point reflects the rapidly growing portfolio of live sport and original programming now available, with subscribers receiving nonstop access to top sporting events and competitions, innovative leagues, and 24/7 channels from a multitude of sports including boxing, MMA, NFL, wrestling, men’s and women’s soccer, extreme sports, motorsports, golf, and much more.
6. Will there be a further price rise?
There aren’t any further price rises currently planned in the above listed countries
7. How did you land on this new price point?
With the growing portfolio of live sport and original programming available on DAZN, we feel this is a proper reflection of our extensive content portfolio while remaining a great value for our customers.
8. Is this admitting you have taken such a financial hit that this is the only way you can make it work?
Not at all. The business is as strong as ever and we have been growing our portfolio at a rapid pace for sports fans like you.
9. There are so many new rights you announce that are not even available in my market. How is this fair?
There are always going to be select differences in our content offering from country to country, but we feel we offer the best value overall on the market and the majority of our global rights are available worldwide.
10. For non-English markets – the content you offer is in English only, so not exactly “accessible” for fans locally. Therefore, how can you justify raising the price on content that we cannot experience in full?
We feel we offer the best value for sports fans and are continuing to invest in and grow the offering across all our sports and content.
11. Will you be offering more content in my local language?
We always strive to offer commentary in multiple languages representative of the leagues, teams, and athletes. For example, an increasing number of fights have alternative commentary options while for the UEFA Women’s Champions League, every single match is guaranteed in up to three language feeds (home team, away team, and English if not yet covered). As always, we will continue to invest in and grow the local offerings.
12. What can I watch in my market?
You can enjoy 100+ boxing events + NFL Game Pass + nonstop access to top sporting events and competitions, innovative leagues, and 24/7 channels from a multitude of sports including boxing, MMA, wrestling, men’s and women’s soccer, extreme sports, motorsports, golf, and more.